Private Student Loan Product
The Project
I designed a human-centered student loan product and helped create a new line of business.
My Role
I led all design on this initiative and focused on:
User and Market Research
User Flows
Visual and Interaction Design
Prototyping and User Testing
My Approach
I spoke with stakeholders to understand the product vision and business goals. Afterward, I transitioned to competitor audits and user research.
Needs a simple and flexible loan application process
Wants to understand the most important loan factors
The User
Michelle, Informed Parent
After user research, I created and shared user flows outlining my proposed design direction
After getting buy-in on user flows I thought through and designed the loan application experience.
Based on research, I saw a need to create an experience that separates the application flow for students and co-signers while keeping both personas informed of each other's progress.
Moved into designing for the desktop experience when I wrapped up the mobile flow.
We successfully shipped a lucrative product under a tight 7-month deadline, shortly before a summer/fall college registration period. First-year figures showed we originated over $60 million in student loans. I felt proud of our team and the product we shipped.
